We all know (or at least, we should) that the most effective way increase website visitors is to get social by providing a variety of things like: free resources, tips, advice, statistics, etc. However, you also need to make it easy for your audience to share that content or it's next to useless. In the past we've seen Facebook, Twitter, and other apps battle it out for the top spot - now Google enters the ring with a whole new twist on social marketing and collaboration with Google+.
The theory: if you have an easy to click button, people will click it. Does it work? Absolutely! The bas news is, Google's +1 service is now via invite only. I'm sure it will open up again, but the initial launch was almost too successful so they had to put the breaks on the sign ups. This means it's going to be a critical pice of the online business puzzle.
You need to know that this isn't just about the +1 button. Google has an entire arsenal of social tools coming!
Google is betting that its new social network, Google+, will fix what it calls the "awkward" state of online sharing--but Google isn't yet sharing invitations to its latest project with everyone, so be patient.
Users have been clamoring for invitations to Google+, which Google launched as a limited "field trial," noting "you may find some rough edges." Access to the project is currently by invitation only, and a limited number of users were given 15 invitations apiece to bring others on board. "We’re still ironing out a few kinks in Google+, so it’s not quite ready for everyone to climb aboard," Google wrote.
Google knows that by limiting access, they will actually create more demand. So, the launch of Google+ is no different than that of Google Wave or even the initial Gmail launch.
Here's some cool things to look forward too and, if you're smart, jump on board early to beat out your competition!
Sparks digests your interests and sends back stories, videos and photos you might like.
Drag and drop your friends and/or family into buckets to form groups.