New "Value Alert" for Google Shoppers
Google has another test running on product listing ads, this time one that highlights "value" products.
The test displays a "Value alert" message at the bottom of the ad. What’s interesting is that the ad from the DermStore does not have the lowest product price among the ads shown. The ad shown from Raya Skin Care has by far the lowest price at $25.00. Rather it may be that Google is testing a new way of showing items that are on sale or significantly discounted.
A look at the product page on DermStore.com does show sale prices on that brand (there is not a Vitaphenol serum listed on the site and it’s not clear which product is showing in the search results).
The “Value alert” message may only trigger based on the size of the discount; the Vitapehenol products on sale are currently discounted by about 52 percent.
It’s also not clear if the advertisers "Trusted Stores" status has anything to do with inclusion in the test.
The experiment does appear to be very limited at this point. Google declined to offer details when we asked about it at this time so we'll have to wait and see what happens! Keep an eye on this one.