Google Webmaster Tools Gets A New Name

Google Webmaster Tools Gets A New Name - “Google Search Console” - find out more in this months SEO Update from EBWAY Creative.

Google Webmaster Tools is now called “Google Search Console”

Google recently announced the rebranding of Google Webmaster Tools in one of its Google Webmaster Central blog post. From here on out, it will be known as the Google Search Console.

google search console

The cause for the rebranding is said to be more inclusive. Michael Fink from Google posted this in the blog –

It turns out that the traditional idea of the “webmaster” reflects only some of you. We have all kinds of Webmaster Tools fans: hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, of course, webmasters as well. What you all share is a desire to make your work available online, and to make it findable through Google Search. So, to make sure that our product includes everyone who cares about Search, we've decided to rebrand Google Webmaster Tools as Google Search Console.

One of the first proficiencies added under the new Search Console is App Indexing and Analytics. Now app developers can use the Fetch as Google tool. You can read more about these app capabilities at the Google Webmaster Central Blog.

For now, the rebranding is in the name only with a couple new features. But we will keep you posted as Google Search Console develops and changes. You can directly visit the new Google Search Console via this link:

Hope you find this article helpful. If you need any help with Google’s new Google Search Console for you or your clients business, feel free to contact us.

Jonathan Hinshaw

Post Date:
Friday, June 19, 2015

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