Google Webmaster Tools Replaces Search Queries With Search Analytics

Search Queries are the heartbeat of any SEO strategy. Learn about the changes happening this month as Google renames some core features with it's GWT application.

Google's New Search Analytics Report

Google Webmaster Tools aka "Google Search Console" (read all about in this SEO Update post) has just released the Search Analytics Report replacing it with the "Search Queries" report. This new report is designed to take all of the guess work out of your organic search traffic. Unlike the previous Search Queries report, the Search Analytics report allows you to compare traffic and apply filters to get a very helpful perspective of the data. It also has a handy line showing official Google updates as can be seen in the screenshot below.

For example, if you wanted to look at your site's impressions and average positioning filtered by device before and after the April 21st, mobile update you could easily do that. It's also especially useful to look at these factors filtered by country if you're working on a global site.

search analytics beta

It's still in the beta stage but will soon replace the "Search Queries" report. For now, you can switch between the "Search Queries" report and "Search Analytics" report from the same section.

search analytics beta

We hope you found this article helpful! If you need any help with Google’s Webmaster Tools for you or your clients business, feel free to contact us.

Jonathan Hinshaw

Post Date:
Saturday, June 20, 2015

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