Website Visitors Create Website Conversions
If you're like most website owners you're #1 complaint is that you're not getting enough sales from your website. Maybe you don't need to hit a million visitors, maybe you just need a couple hundred thousand. Imagine the impact that just 10,000 monthly visitors would have on your brand!
Over the past 18 months I've been studying the websites that lead their market and create the most traffic for their topic. There's a huge amount of information here to digest, but if you take just 1 of these traffic driving tips and put it to use within your website, you will see a dramatic change in your daily, weekly and even monthly visitors. Ultimately, this will lead to more sales and business growth for your brand.
You should know before reading this article that it took these brands a little over 1 year to hit the 1 million visitor mark. But think about it... What were you doing last year? Did your efforts bring in enough traffic? Probably not. Why not take on some tactics that will pay you back next year.
The Website Traffic Formula
Here’s the formula the top dogs use to get their blogs to 100,000 visits a month:
1. Quantity Is King
Here’s some research I have done on content and how it affects blogs using 2 very popular website blogs.
- When the top blogs posted 5 articles per month, they had X visits per month.
- When these same blogs starting posting 5 articles per week, their traffic doubled.
I have seen the same thing with EBWAY and we’ve tried this many times. By posting an additional blog post each week, we were able to increase our blog traffic by over 20%. That's only 2 posts per week. Typically I can only do 1 article per month for my own brand since I guest post on other networks, but if I want to raise my traffic, all I have to do start creating more content. Yes, it is that simple!
APPLICATION: When posting in high frequency, make sure you are still maintaining the quality of your content. Writing a lot of blog posts that are low in quality won’t help you see a big increase in traffic.
2. Infographics Drive Traffic
Another fantastic way (that’s very simple) to increase your traffic is through infographics. This has worked well for blogs like Mashable, LinkedIn, etc and it’s what caused a huge spike in traffic for other major brand names.
APPLICATION: Create 1 infographic per month for 4-6 months + make sure you're using social media to get the word out and don't forget to use hashtags as well.
3. Create Headlines For People, Then Search Engines
The one thing that all popular blogs have in common is that they all get a lot of search engine traffic. “Why?” you may ask. It’s because they write blog headlines that appeal to people first and then search engines. This is more long-term strategy, but it is very effective and the sooner you start, the sooner it will work for you.
APPLICATION: In the short run, you won’t notice much traffic from this strategy, but within 6 months, you’ll notice a nice increase in your search engine traffic. From that point, you’ll continue to see increases quarter over quarter.
4. Cover The Trending Topics
The biggest traffic days for large sites tend to be those when these sites would cover major events within their niche. The beautiful part about these surges in traffic is that when they are over, your traffic is still a bit higher than it was before the spike. It will dip when the trend is over, but the bottom visitor levels will be higher than the previous bottom.
APPLICATION: If you cover trending topics, you can use Google Trends (http://www.google.com/trends/) to see what is hot. Make sure you don’t write on just any topic. The content needs to be relevant to your niche. With a quick search on Google Trends, you should be able to get a good idea on what is increasing and what’s decreasing in search volume.
5. Keep Your Content Conversational
You can use tricks like “top commenters” to try to boost your numbers, but by making your blog posts sound like a conversation, instead of an essay, you’ll invite more comments from people naturally.
You can create the same effect on your blog by:
- Using the words “you” and “I” within your content.
- Asking questions throughout your blog post.
- Making sure anyone can understand your content…In other words, write for a 6th grader.
- Keep your paragraphs short and to the point.
Comments are a great way to increase your readers’ loyalty. If people continually comment on your blog, it means they are reading your content, and they are more likely to share it via the social web.
PLEASE NOTE: In some cases, having multiple authors on your blog, instead of just one, decreases comments and engagement as your readers don’t have a chance to build a connection with you. This doesn’t mean “not to do it” - but it means it’s more important to focus on your own content first rather than adding any guest posters!
6. Build Your Email List With Opt-Ins and Special Offers
All the blogs I’ve created, worked on and studied have a common thread - email is one of their biggest sources of traffic. It just is. Nothing more to say about this, you should have a newsletter, period.
APPLICATION: Once you have an email list, you should blast it with your new blog post every time you publish it. Why? Because it will drive traffic, create more comments and, best of all, generate social shares. Email subscribers are 4 times more likely to share your content than your other blog visitors.
7. Do Your Homework
The most important element of a blog post is its headline. No matter how good your content is, if your headline sucks, very few people will read the post. In most cases, content marketing is a hit or a miss: your content will be widely read or just ignored. But it doesn’t have to be this way.
APPLICATION: You can use tools like Social Crawlytics (https://socialcrawlytics.com) to see what sort of content has done well on competing blogs. You can then sort the data by social site or by total count. In essence, it will show you all of the popular blog posts and their headlines.
8. Use Social Media
Another commonality among all top traffic blogs is that they all get a lot of traffic from social media sites.
Here are 2 tips that will help you use Social Media more effectively.
- First, build up your social media profiles and make sure they are current and look good!
- Next, make sure you are publishing your posts during peak hours so you get the most social engagement. (ex. Facebook's insights tool can show you this.)
When building up your social profiles, you have to be patient! It typically takes 6 months to see consistent social media traffic to your blog. Start now and you'll thank me next year. It took me about 18 months to get to where I am with social media today. Trust me, it's worth it!
For more information on Social Media, you could search our blog here as we've created a ton of content on this topic. Also, check out my Social Media Selling Courses!
9. Get Partners
This trick has nothing to do with SEO or even social media. Well, not really… We used Partners and you can too! For us, uGurus and BCGurus (2 popular blogs that are in EBWAY’s niche) let me guest post and create content for their website visitors. This brings visitors to my site!
There are a lot of blog networks out there. You just have to find the ones your space.
APPLICATION: You can also share your content with other blogs in exchange for them driving traffic back to your blog. To get these partnerships, you have to continually reach out to popular blogs in your space. Most won’t accept your content or let you join their network, but for every 10 blogs you hit up, at least 1 will say, “yes.”
In the past it's taken about 12 to 18 months for these types of strategies to work. But with Google's Hummingbird Update and everything else that's changed with regards to social media, etc - I think it can be in less than a year these days.
- When I started, social sites like Facebook and Twitter were not as popular as they are now.
- You have more sites and more partnerships now that you can leverage today than I ever had, and people are craving more good content than they ever did before.
Don’t forget what 1,000 visitors per day could do if they are all high quality. To get 5,000 visitors per day (1 million per year) is to join the super elite of websites and blogs! Using these same website traffic building tactics that I've outlined here - you could change the course of your brand within 12 months time. Very few marketing tactics have the power to do this. Best of all, if you can write - this is super cost effective for any startup or small business to employe.
If you've tried any of these tactics, please share your experience here or ask questions. Connect with me @jonathanhinshaw and we can continue the conversations online!