This message is not for the masses, it's not for those who want to fit in. In fact, I'm creating this message for those who do not fit in. I'm sending this message out to the entrepreneur, the freelancer, the bootstraper.
Get Ready to WIN
We're fighting a battle that can't be won using marketing strategies of the past. If we're going to be successful, we must understand this one crucial point - We're not going to change our businesses or create brands that others will love by doing things like everyone else.
The only way we will win is if we connect with our marketplace at an emotional level.
Welcome to the REVOLUTION
This REVOLUTION is a Marketing Revelation of sorts and I'm going to share it with you. You and I are the same. If you're ready to create the brand you've always dreamed of, if you're ready to cultivate raving fans (not just customers), if you're ready to connect with the soul of your clients and have them begging for more. This message is for you!
When we think of brands we think of companies like Nike or Coka-Cola. But what about brands like Bad Religion - they've sold millions of albums by going against the grain and fighting against the system. Anarchy is not about pissing people off - it's about doing things differently and being who you are. It's not about conforming to the masses. It's about being who you are, being real. Your marketplace is craving for something, someone REAL and you're going to give it to them.
Some will call us silly, ridiculous, or even crazy. That's OK. We're not doing this for them, we're doing this for YOU.
Internet Marketing Revolutionaries
Everything you need to know is already on the inside of you. You don't need a key or a new strategy to figure this out - you can KICK the DOOR down and walk into your new reality now. Are you ready? If so, let's get rid of some lies that you've been sold...
- Your success has nothing to do with your pricing strategy or the economy or your service area or even your products. Your success has everything to do with WHO YOU ARE.
- Your UNIQUE VALUE PROPOSITION has nothing to do with your Company or the Software you use - it has everything to do with WHO YOU ARE.
If you're ready to get out of the rat-race, to stop working for your business and to start working ON your business, you're ready to join the INTERNET MARKETING REVOLUTION.
Henry Ford said that if he would have asked people what they want, they would have said faster horses. So, stop asking your client what THEY want - they don't have a clue what's possible - but YOU DO! The solution that your customers are looking for, the answers that they desire are not going to be found within a software package or some slick marketing book. The SOLUTION that they need to become successful is YOU.
You need to understand that YOU, ME, our CLIENTS - We're all the same. We're entrepreneurs - pioneers of a new empire where business is cultivated online. We're all afraid of the same things. The reason you don't ask for the business or put yourself out there is because you're afraid that they might say NO. The reason your customers hold back on budgets and keep secrets from you is because they are afraid that if they give you their money - it might not work.
Our industry is littered with ubiquitous term like SEO, SEM, PPC, UX, UI, etc. etc. If we're going to be successful, first we need to stop trying to be like everyone else, stop to price your services like everyone else but… most of all, stop looking, acting and talking like everyone else. YOU are the Value Proposition - not your services.
There Are No Free Rides
The biggest thing holding us back from creating a BRAND that we love is our attitude. I speak with freelancers, business owner and entrepreneurs all the time that make statements like "What's my guarantee…" and "How do I know it will work…". Simple answer = you don't. What olympic gold medalist was ever guaranteed the medal before they competed? What hero was ever given a badge of honor before the fight? If you want to win, you're going to have to take some risks.
You want a guarantee: I can guarantee you that if you don't take a risk, you will live a life of meager existence and quiet desperation, wishing you would have been more bold.
Let me ask you a question… Who would you rather go into battle with - the proven soldier who has the battle scars to prove it or the recent military school graduate that's never seen defeat and has no idea where the snipers are? I believe that defeat and loss create character. It's not the other way around. If you've never lost something of value, what have you ever truly learned. I'm not saying to go to vegas and bet it all on black, what I'm saying is - if you want to become successful, you have to be ok with taking a few hits and rolling with the punches. After all, even Muhammad Ali was knocked out. The important thing is that he got back up and continued to fight. That's the mark of a winner. That type of boldness creates character, the kind of character you're going to need if you want to have a successful business in today's overrun marketplace.
If you want to join this Internet Marketing Revolution and start working towards creating a brand that you love, one that will prosper for years to come. Get in touch with us now. After all, it's what we do best. Until then, keep fighting and never forget that it's your business, it's your brand - so be who you were always meant to be.
My name is Jonathan Hinshaw and I approve this message.