Pinterest Introduces Promoted Pins
A picture is worth a thousand words! Pinterest has proved this with its success and again it has come up with new features to help businesses and brands to promote their product. You can check it out here - Pinterest Promoted Pins.
Imagine a user (Pinner) planning his weekend with the help of pins from his home feed. He likes particular place where he can spend his weekend. He saves that pin to board and tries finding other accessories he might need for camping. He may also try to find a place where he can get tent on rent. In another case, a pinner who likes to read may save pin “Top 10 books to read” on his board.
These cases explain how pinner can be benefited by pinning / saving the pins and planning an action on them. With promoted pins, you can directly attract people who follow similar niche. This way you can present yourself in front of your potential clients.
After studying how users use Pinterest, they have come up with three different types of promoted pins:
1. BRAND AWARENESS
To increase your brand awareness, they have introduced some new features:
- Cinematic Pins – For mobile users, cinematic pins are pure delight. You can control these pins with scrolling. If you would like to see the example of how these pins look, just look up for the following brands who are already using it - Gap Inc, L'Oreal USA, Nestlé
- Audience Targeting – It allows you to target people based on interests, celebrities that you follow.
2. FIND OUT WHAT YOUR AUDIENCE LIKE
Best way to find out if your audience likes your pins, is to track the amount engagement received on your pins. Number of re-pins on pins can tell you if your work is really paying off. Along with CPM and CPC promoted pins, they are now bringing up Cost- Per- Engagement model which can help to predict user activities.
3. HELP AUDIENCE TO USE YOUR APP (APP PROMOTION)
As per the studies, 80% users use Pinterest on their mobile so that they can pin on the go. This has led Pinterest to introduce "App Pins". They will be available with Cost-Per-Action basis. This pin will have information about the app and user can directly install it without leaving the Pinterest.
WE WANT TO HEAR FROM YOU?
Have you tried promoting any pins for yourself or for your clients yet? Share your experiences below...