Social media is a great way to listen to clients' needs and build a credible web presence that extends beyond your website....but did you know you can use the social web to generate leads? Below are some tips on how to acquire new business using popular social media sites. If your current and prospective clients are there, you should at least be in on the conversation.
- Twitter search is one of the most powerful lead sourcing tools available. Using this feature, you can see in real-time what people are tweeting about. Search "email marketing" and see how many people are tweeting about it....hundreds! Now, how many of those people are looking for an email marketing expert? How many need an SEO expert? The list goes on and on -- don't let these cries for help get snatched up by someone else.
Search for your area of expertise.
Find the leads. And then send them a friendly tweet letting them know you can help. Remember: people hate spam. Don't hit potential clients over the head with your pitch. And before you start hunting for leads make sure your Twitter profile outlines your expertise and includes links back to your credible website, portfolio, etc.
- Like Twitter, people share their thoughts on services they want or need. And you can use their search feature to see who may need your help. Try searching "email marketing" in Facebook's search feature. On the left sidebar, look at the option to choose Posts by Everyone. This is everyone that is currently posting about email marketing. Again it's a lot of people....but one of them might be a potential client.
- As you probably know, LinkedIn is a fantastic place to network and join groups of like-minded professionals. But are you using it to garner business? LinkedIn is a great site to promote your services.
First and foremost, add an offer to your profile updates. What's more compelling to a potential client: "Looking for a new car" or "Get a Free Email Marketing analysis at (insert your url) and see what I can do for you!" Also make sure your specialties and summary include your strongest skills. If you want to drive business make sure you have the profile to back it up.
- Much more of a barebones approach as opposed to the previous mentioned sites, but definitely another great place to find people looking for your expertise. You can use Craigslist's search feature to look for "gigs" in your area that apply directly to your expertise.
>> More on Social Networking at EBWAYCreative.com <<
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