While many people use LinkedIn to find work or employees, LinkedIn can also be a very beneficial tool for promoting your growing business. However, most business don’t even think about using LinkedIn as a way to get their message across and help them promote themselves. Once you start thinking about using LinkedIn this way, you’ll likely come up with some interesting ideas to promote your company based on your business.
To help get started, follow the tips below and open up the world of LinkedIn for all your promotional efforts:
Optimize Your Profile
Assuming you already have a LinkedIn profile, the first thing you really need to do is to get to work fine-tuning it. After all, customers may stumble on your LinkedIn profile when looking for your business – or even if they were just looking for a business in your industry – and make a judgment about whether or not you can help them based on what they see from a first glance.
To optimize your profile, start by making sure you have a good, succinct description of what your company does immediately visible when somebody first pulls up your profile. You’ll also want to make sure this information is included in the skill endorsement section of your profile.
This section can also be a great place to feature comments and feedback from satisfied customers or clients. Believe it or not, this really could help you get new work and help you build your reputation in your area or even globally.
Keep Your Company Page Active and Up-To-Date
LinkedIn has made company pages more and more a part of the user experience, and they’re even working on expanding and making company pages more visually appealing to customers, helping business sell themselves via the site. To really make LinkedIn work for you, you’ll need to stay abreast of these updates and make sure your company page is active and up-to-date.
One of the recent changes LinkedIn made was adding a products and services tab, where you can showcase products or work from your portfolio with descriptions and information. Utilize this tool, as it’s something the average consumer is going to latch onto and look at immediately after finding your company page.
If your company page doesn’t have descriptions or you don’t utilize that area of your LinkedIn profile to let people know about the quality work you’ve done, potential customers are going to get bored with your page and find something else instead. That’s going to cost your company business.
Expand Your Network
One of the most important things you can do to promote your business via LinkedIn is to work on expanding your network. Remember, if you’re using LinkedIn to expand your network in order to promote your business and not hire employees, you don’t need to focus solely on people or other companies in your field.
Instead, look for people and companies that may need you in the future. You may not get immediate work from these people or business, but networking with them through LinkedIn could get your foot in the door when it’s time for them to hire somebody in your field.
Even large companies like HootSuite are using LinkedIn to expand and grow.
LinkedIn can help you attract new work or customers, but even more than that, it can increase your businesses profile in a certain area or even around the globe. Over time, this could create exciting new opportunities for your company that turn into real revenue.
Using LinkedIn to promote yourself may also be able to help your search rank since Google is using social popularity as a search factor for determining a company or contributor’s worth in a certain area. That alone could be worth quite a bit in the coming years, and having a great LinkedIn profile could be a big help.
Guest Post Author & Bio: Ivan Serrano is a social media and business journalist living comfortably in Northern California. Follow him on Google+ today!