Unlock Not Provided Keywords In Google Analytics

Currently 82% of all organic keyword search data is encrypted by Google Analytics. I'm going to show you how to get around the Google's (not provided) nightmare. Unlock your keywords now...

Google's Not Provided Update

In the past you could go into your Google Analytics account and see all of the keywords that were driving organic traffic to your website or online business. On May 21, 2010 Google announced encrypted/secure search. Encrypted search removed the availability of keywords in Google Analytics. 

Instead of seeing a keyword like “web designer” with 50 visits - you’d see (not provided) with 200 visits. Those 200 not provided visits include all keywords used in encrypted search. I know... it sucked. 

Google took encrypted search a step further on Oct. 18, 2011 by announcing that it would be securing all searches people made while signed into their Google accounts. 

Encrypted search took its third hit in September 2013 when Search Engine Land reported that Google was moving towards securing all searches. Currently, over 80% of all keyword data is being stripped/removed and replaced with (not provided). 

An example of Google's (not provided) count over time.

not provided charts

Pretty soon will we have no idea what keywords searchers are using to get to our websites, and as a result we won’t have as full of a picture of our search engine optimization efforts. But fear not, we have a great way to get some additional keyword data out of Google Analytics. And, we've come up with a way for you to get it out too! 

Instead of seeing just (not provided) as a keyword, you’ll be able to see (not provided) at the page level. You’ll still be able to see your site's SEO performance by page - this will give the ability to “guess” which type of keywords are driving traffic. 

How To Unlock Not Provided Keywords In Google Analytics

Take a look at the screenshot below and download the PDF INSTRUCTIONS to learn how to set up an advanced view filter in Google Analytics that will unlock the not provided keyword data in your account. 

not provided keywords

Not Provided Video Walkthrough

Watch this video and learn how to unlock your (not provided) keywords now.


Want More? Check out these SEO articles now! 

Jonathan Hinshaw

Post Date:
Sunday, February 23, 2014

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