Second Button - Custom Online Store

Your Shirt, Your Way

Second Button is a high fashion apparel company that specializes in men's dress shirts. The one thing that makes them stand out is that once you've customized your shirt, you can then choose the location of the "Second Button". The site actually walks you through ordering your first custom shirt from fabric to cut to buttons... It's truly amazing.

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- Web Design & Development
- User Experience Design
- Integration
- Magento Integration

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The 2nd Button Story

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Second Button is the ultimate destination for men's dress shirts. EBWAY Creative was given two goals... First, create an experience that gives the visitor the feeling that they are visiting a tailor. Second, make it easy to re-order customized shirts when the visitor returns. The end result is an amazing online store that puts the shopper in charge of every last detail.

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